India's $33B home décor market is racing toward $41B. The shift from utility to curated living has created a generation of buyers who treat their home as an extension of identity.
Premium consumers, designer-led second homes, and globally
exposed taste are reshaping what retail must offer.
India's home décor to $41B by 2027.
Buyers moving from utility-driven purchases to curated, intentional living.
Rise of HNIs, second-home owners and design- led urban households.